| Reach and Circulation | Demographics* | ||
| 715,000 ABC-audited rate-base circulation |
$58,400 Average household income | ||
|
3,960,000 MRI-measured readers per issue* |
75% Female 71% Age 50+ | ||
| 5 Readers per copy* | 58 Average Age | ||
A Readership of Solution-seekers
Actions Taken to Improve Arthritis Health
89% Sought treatment from a doctor
86% Started eating more healthfully
63% Tried a new medication
67% Used online resources or tools
60% Started a weight loss program
57% Took a physical activity class outside the home
+ Harris Interactive 2011--Individuals who have an active relationship with the Arthritis Foundation
87% Try to eat healthy and pay attention to nutrition
86% Always looking for new ways to live a healthier life
69% Try to eat a healthy breakfast every day
59% Follow a regular exercise program
54% Own a pet
43% Enjoy outdoor gardening
36% Walk for exercise
35% Buy foods labeled sugar-free or fat-free
32% Control diet to maintain or lose weight
28% Regularly eat organic foods
Arthritis Today Readers have Additional Ailments
| Arthritis Today ranks highly among all 280+ Gfk MRI-measured publications for "having or had" the following ailments** in the past twelve months |
| Index Rank | Index Score | |
| Back Pain | #2 | 145 |
| Constipation | #2 | 196 |
| Osteoporosis | #2 | 270 |
| Irritable Bowel Syndrome | #3 | 207 |
| Restless Leg Syndrome | #3 | 202 |
| Acid Reflux | #4 | 157 |
| Diabetes | #6 | 187 |
| Dry Eyes | #6 | 164 |
| High Blood Pressure | #7 | 185 |
| Depression | #9 | 164 |
| Overactive Bladder | #10 | 216 |
| High Cholesterol | #12 | 174 |
* MRI Spring 2011
** MRI 10 Doublebase