| Reach and Circulation | Demographics* | ||
| 715,000+ ABC-audited rate-base circulation |
$59,800 Average household income | ||
| 4,321,000 MRI-measured readers per issue |
79% female 70% age 50+ | ||
| 6 Readers per copy | 56.8 Average age | ||
Arthritis Today is the #1 Most Efficient Magazine
for Reaching Women Age 55+ in America
for Reaching Women Age 55+ in America
Active and Health Conscious
Responsive
As a result of seeing a health-focused advertisement, Arthritis Today readers:
Other Health Concerns
88% Always look for ways to live a healthier life*
77% Always try to eat healthy foods and maintain a balanced diet++
62% Follow a regular exercise program*
33% Walk for exercise*
70% Participate in preventative healthcare++
77% Believe people need more vitamins as they get older++
Responsive
As a result of seeing a health-focused advertisement, Arthritis Today readers:
Rank #1
- Asked doctor for prescription sample ++
- Asked doctor to prescribe specific drug ++
- Called a Toll-free number ++
- Called for a prescription refill ++
- Returned a BRC card ++
- Returned a free sample card ++
69% Research healthcare information so that they are better informed about
different healthcare treatment options++
66% Are knowledgeable about medicines because of the information provided in pharmaceutical advertising++
58% Research treatment options on their own and then ask their doctor about them
71% Often discuss new prescription medicines with their doctor++
65% Willing to ask their doctor for a prescription medication or drug sample that they have seen or heard advertised++
66% Find the pharmaceutical healthcare information available at their pharmacy to be credible and useful++
66% Are knowledgeable about medicines because of the information provided in pharmaceutical advertising++
58% Research treatment options on their own and then ask their doctor about them
71% Often discuss new prescription medicines with their doctor++
65% Willing to ask their doctor for a prescription medication or drug sample that they have seen or heard advertised++
66% Find the pharmaceutical healthcare information available at their pharmacy to be credible and useful++
Other Health Concerns
| Arthritis Today ranks #1 among all 250+ MARS-measured publications for being professionally diagnosed with any of the following ailments++: | ||
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+ MRI 09 Doublebase
++ MARS 2009
* MRI Fall 2008