Targeting the Health Conscious Boomer and Mature Market.

Audience ProfileAudience Profile

Reach and Circulation Demographics*
700,000
ABC-audited rate-base circulation
$62,700 Average household income
4,153,000
MRI-measured readers per issue*
75% Female          76% Age 50+
5.9 Readers per copy* 58.9 Average Age

A Readership of Solution-seekers

Actions Taken to Improve Arthritis Health

89% Sought treatment from a doctor

86% Started eating more healthfully

63% Tried a new medication

67% Used online resources or tools

60% Started a weight loss program

57% Took a physical activity class outside the home

+ Harris Interactive 2011--Individuals who have an active relationship with the Arthritis Foundation

Active and Health Conscious*

  • 92% Take prescription medicines exactly as prescribed
  • 88% Go to the doctor regularly for checkups
  • 89% Try to eat healthy and pay attention to nutrition
  • 85% Always looking for new ways to live a healthier life
  • 73% Try to eat breakfast every day
  • 62% follow a regular exercise routine
  • 30% Walk for exercise
  • 37% Regularly eat organic foods


Arthritis Today Readers have Additional Ailments

Arthritis Today ranks highly among all 233 Gfk MRI-measured publications for "having or had" the following ailments* in the past twelve months

Index Rank Index Score
Osteoporosis #1 368
High Blood Pressure #1 219
Depression #1 209
Fibromyalgia #1 472
Sleep Apnea #2 232
Dry Eyes #2 209
High Cholesterol #2 209
Back Pain #3 154
Diabetes #3 203
Heart Disease #3 232
Overactive Bladder #3 271
Asthma #4 198
Constipation #5 191
Restless Leg Syndrome #5 254
Heartburn/Acid Reflux #8 155
     
     
     

* MRI 2014 Doublebase