| Reach and Circulation | Demographics* | ||
| 715,000 ABC-audited rate-base circulation |
$59,600 Average household income | ||
|
4,160,000 MRI-measured readers per issue* |
75% Female 76% Age 50+ | ||
| 5.8 Readers per copy* | 58 Average Age | ||
A Readership of Solution-seekers
Actions Taken to Improve Arthritis Health
89% Sought treatment from a doctor
86% Started eating more healthfully
63% Tried a new medication
67% Used online resources or tools
60% Started a weight loss program
57% Took a physical activity class outside the home
+ Harris Interactive 2011--Individuals who have an active relationship with the Arthritis Foundation
87% Try to eat healthy and pay attention to nutrition
86% Always looking for new ways to live a healthier life
70% Try to eat a healthy breakfast every day
57% Follow a regular exercise program
51% Own a pet
43% Enjoy outdoor gardening
34% Walk for exercise
30% Buy foods labeled sugar-free or fat-free
30% Control diet to maintain or lose weight
24% Regularly eat organic foods
Arthritis Today Readers have Additional Ailments
| Arthritis Today ranks highly among all 280+ Gfk MRI-measured publications for "having or had" the following ailments** in the past twelve months |
| Index Rank | Index Score | |
| Back Pain | #1 | 138 |
| Constipation | #1 | 239 |
| Depression | #1 | 189 |
| Osteoporosis | #1 | 266 |
| Irritable Bowel Syndrome | #1 | 231 |
| Restless Leg Syndrome | #1 | 273 |
| Acid Reflux | #1 | 180 |
| Overactive Bladder | #1 | 279 |
| Insomnia | #2 | 175 |
| High Blood Pressure | #2 | 181 |
| High Cholesterol | #3 | 187 |
| Diabetes | #4 | 182 |
| Dry Eyes | #7 | 155 |
* MRI Spring 2012
** MRI 11 Doublebase