Targeting the Health Conscious Boomer and Mature Market.

Audience ProfileAudience Profile

Reach and Circulation Demographics*
700,000
ABC-audited rate-base circulation
$59,800 Average household income
4,167,000
MRI-measured readers per issue*
75% Female          76% Age 50+
5.8 Readers per copy* 58 Average Age

A Readership of Solution-seekers

Actions Taken to Improve Arthritis Health

89% Sought treatment from a doctor

86% Started eating more healthfully

63% Tried a new medication

67% Used online resources or tools

60% Started a weight loss program

57% Took a physical activity class outside the home

+ Harris Interactive 2011--Individuals who have an active relationship with the Arthritis Foundation

Active and Health Conscious**

  • 89% Go to the doctor regularly for checkups
  • 86% Try to eat healthy and pay attention to nutrition
  • 83% Always looking for new ways to live a healthier life
  • 71% Try to eat breakfast every day
  • 61% follow a regular exercise routine
  • 50% Control diet to maintain or lose weight
  • 31% Walk for exercise
  • 34% Regularly eat organic foods


Arthritis Today Readers have Additional Ailments

Arthritis Today ranks highly among all 280+ Gfk MRI-measured publications for "having or had" the following ailments** in the past twelve months

Index Rank Index Score
High Cholesterol #1 197
Osteoporosis #1 319
Acid Reflux #1 185
Restless Leg Syndrome #1 264
Constipation #1 221
High Blood Pressure #2 191
Depression #3 186
Diabetes #4 212
Overactive Bladder #4 236
Back Pain #5 145
Irritable Bowel Syndrome #5 206
Dry Eyes #6 168
Insomnia #6 183

* MRI 2013 Doublebase
** MRI 2012 Doublebase