Targeting the Health Conscious Boomer and Mature Market.

Advertising Rates2014 Rate Information

1x
3x
6x
BLACK & WHITE
Full Page
$24,230
$23,085
$21,605
2/3 Page
$18,400
$17,375
$16,455
1/2 Page
$14,630
$13,940
$13,150
1/3 Page
$ 9,925
$ 9,375
$ 8,800
1/6 Page
$ 6,175
$ 5,830
$ 5,605
TWO COLOR
Full Page
$29,370
$28,000
$26,175
2/3 Page
$22,060
$20,915
$19,890
1/2 Page
$17,375
$16,685
$15,775
1/3 Page
$11,890
$11,280
$10,635
FOUR COLOR
Full Page
$34,745
$33,030
$31,085
2/3 Page
$25,945
$24,795
$23,320
1/2 Page
$20,915
$19,890
$18,860
1/3 Page
$13,825
$13,150
$12,455
COVERS
2nd
$41,835
$39,430
$36,915
3rd
$38,170
$36,005
$33,715
4th
$45,260
$42,515
$39,885
       
Direct response discount: publisher quote
Bleed: no charge
Commission: 15% of published rate to recognized agencies if paid within 30 days of invoice